I’M NATALIE
Before founding Naturally by Design, I was the Marketing Vice President at a top travel company. Everything changed when I found out I was pregnant...
The instant I looked at the pregnancy test, I knew two things: We could not raise a baby alone and now was the time to do what had been on my heart for over a decade... creating a branding business dedicated to serving women in wellness.
Within a year of that moment, my entire immediate family moved from Minnesota to Washington to be closer to us and I left at the height of my corporate career to focus on being a new mom and starting a business. At that time, I had just discovered Human Design and the Gene Keys, and began being more intentional of living by my design as a 6/2 Splenic Projector with the 1st Gene Key as my Life's Work & Brand spheres. As my knowledge grew, I integrated these modalities into the branding work for clients to dig deeper into their brilliance and how they were designed to shine.
behind NATURALLY BY DESIGN
Focusing on my well-being has personally transformed my life and I'm dedicated to helping more women in wellness to be seen for the incredible work they do in the world.
There is a big shift happening from hustle to heart-led businesses. When I set out to build my own brand and business, I did it slowly, intentionally and by design so I could be fully in my own brilliance and not burnout.
I work with limited clients at a time to ensure I'm giving them my best while also spending time with my family, taking care of my own wellbeing and having a lot of fun in the process. Isn't that what life should be about?
Sensory brand designER
As a sensory brand designer, I craft visual worlds by evoking the senses to make a brand more memorable, relatable and approachable.
Invite people into your world by cultivating your brand vibe using sensory experiences in a way that moves your clients. This is crucial if you want to increase your know, like, and trust factor, elemental parts of magnetic marketing and brand loyalty. It's about making the visceral visual. So few people integrate this approach into their brand strategy but when you do, you will naturally stand out.
Sight
Anything teal, gold jewelry, art nouveau & art deco design, sparkles, natural landscapes, peonies, organic patterns, warm wood accents, contrast, sunbursts, Parisian elegance, citrine, layered details.
Sound
Corinne Bailey Rae records (especially The Sea), classical guitar, ocean waves, breeze rustling leaves, Lofi beats, coffee shop ambient sounds, French music, my dog Loba's sleep-dreaming noises.
Smell
Tocca Liliana perfume (watery peach & neroli), scents from Particle Goods (Salt, Storm & Tide are my favorites), rosemary, bergamot & ambergris blend, ocean spray, spring freshness.
Taste
Lemon sparkling water, chicken tikka masala, dirty soy matcha lattes, peaches, tiramisu, raspberries, salmon, Rainier cherries, success (jk)
LET'S TALK ABOUT WHAT IS A
My sensory favorites
Touch
Organic textures, Lou & Grey soft fabrics, Loba's fur, hugs from my little guy (hugs in general), silk pajamas, warm handmade ceramic mugs, gemstones
ON MY BRAND VIBE BOARD
natural
creative
aesthetic
sensory
radiant
— research from harvard professor gerald zaltman
95% of purchasing decisions are subconscious and driven by
emotion.
LEARN ABOUT BRANDING & MARKETING
Inspire your audience to access their brilliance and inner creativity in a way that moves them to market themselves differently and leaves them feeling lit up.
TOPICS:
Sensory Branding
Magnetic Marketing
Brand Essence
Lifestyle Design
Wellness Branding
Human Design & Gene Keys
Guide, Speaker & Guest Teacher
IT'S TIME TO STEP INTO YOUR LIGHT
the
GLOW UP
During our 6 weeks together, you'll get:
✦ Elevate your branding and marketing to magnetize aligned soul clients
✦ Dive into your unique brand essence using human design & gene keys
✦ Refine your offerings into a value ladder to optimize your energy & impact
✦ Get a custom brand style guide and marketing Milestone Map
✦ Receive a Brand Blueprint with your new branding to better reflect you
Transform your brand to reflect your brilliance
Begin Here
@naturallybydesign
If you are looking for a light and bright spot where we talk about brilliant branding, magnetic marketing, intentional living and making your mark in the wellness world, you've come to the right place.
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