The #1 question I got at a recent networking event was how to strike the balance between making an Insta feed look aesthetic but still remain authentic?
As a brand designer, I completely get it – you want your profile page to be approachable and awe-inspiring.
Here’s how I approach it from the inside out:
HOW DO YOU MAKE PEOPLE FEEL?
When people see your posts and profile – how do you want them to feel?
It’s helpful to reflect on how you want to feel when you decide to follow someone… how do you want to feel inspired? What kind of posts move you? What have others told you they love about what you share?
YOUR ENERGETIC ESSENCE
What energy do you exude that people feel drawn to? What is core to you? What’s your personality and tone? Use modalities like human design, astrology and gene keys to help uncover your essence. I offer Studio Sessions that dive into your Brand Essence if this part is tricky for you to identify or visualize.
YOUR MAGNETIC MESSAGE
The goal of marketing is to increase your KLT (know, like and trust) factor by sharing your message and world in a way that deeply resonates. You can do this by sharing your knowledge 60-70% of the time, your lifestyle 20-30% and your truth 10%.
YOUR VIBE VISUALS
Visual consistency exuding your brand vibe is vital. It’s being intentional with colors & filters, contrast, formats, sensory elements, text vs visuals, brand photos vs candid shots, textures and fonts to create aesthetic alignment. I’ve developed a formula to create a posting pattern for your grid layout that feels organic yet structured to draw the right people in that I may share in a guide.
YOUR EMBODIED EXPRESSION
The easiest way to create a cohesive, consistent look is to consciously curate your IRL environment (style, office, where you go, etc.) Once you understand how to visualize your essence, you will start to notice that what you decide to buy, wear, decorate and experience will feel more aligned. It makes it easier to shoot candid photo/film when everything around you already looks like your aesthetic.
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Want to go deeper into your vibe visuals? I created a workshop that explains how to Visualize Your Vibe and show up on Instagram, complete with a Canva template to help you plan out your posts in an aligned, spacious way.
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